Founder and Managing Director, Fraiche PR
Diana Castelnuovo-Tedesco founded Fraîche PR in 2005 to develop creative marketing communications programs for lifestyle brands and cultural organizations – both entrepreneurial ventures and established names. Fraiche PR’s offerings include bilingual services for French companies and organizations seeking to raise their profiles in the USA.
A winner of the British Airways Face-of-Opportunity Contest, a program recognizing internationally-minded entrepreneurs, Diana is a member of The French-American Chamber of Commerce, Italy-America Chamber of Commerce, Fashion Group International, and Cosmetic Executive Women.
Previously, she was head of global communication for the Smirnoff brand at the premium drinks company Diageo (Connecticut/NYC). She also served as vice president of press and public relations for the global beauty leader Coty (Paris) as well as vice president, consumer, at the leading global public relations firm, Porter-Novelli (NYC).
Before leaping into the world of communications, Diana received a Bachelor of Arts degree from Smith College. More recently, her fascination with the art of winemaking and tasting led her to studies at The International Wine Center, where she achieved the WSET Level 3 Advanced Certificate. Her personal interests include managing the music archive of her grandfather, the composer Mario Castelnuovo-Tedesco.