After receiving his B.S from top rated French business school Neoma, Raphael Camp pursued a master in international politics and economics from elite school Sciences-Po Paris in 2001. After completing his degree, Raphael spent 10 years working in different marketing and entrepreneurial positions in France before deciding to move to NYC in 2012. He enrolled in Columbia’s MBA program, and while he was studying he successfully launched the US division of Kusmi Tea, a high-end retail tea company. During the implementation of this premium consumer brand, he realized that he had developed a unique insight in the selective distribution of premier brands in the US market.
In 2017 Raphael was then approached with an opportunity to run Eurovet Americas, the world leader for lingerie and swimwear trade shows. Eurovet Americas is a 100% subsidiary of Eurovet, which belongs to both the French Knitting and Lingerie Federation and Comexposium. Eurovet Americas organizes four CURVE trade shows a year, two in New York City and two in Las Vegas, as well as the Interfiliere New York show in October.
Building a company in both Europe and the US gave Raphael an extensive knowledge of retail, wholesale and e-commerce. Raphael knows well the challenges that intimate brands are currently facing: how to adapt to the digital distribution age and this new landscape of millennial consumption; how to build loyalty and bring added value services to customers; and what steps must be taken to stay ahead of the market.
The role of a B2B trade show has changed. Not only it offers a platform where brands and buyers can meet to create business relationships, but it also brings an educational platform where one can learn, by exchanging ideas and best business practices. Raphael believes that the role of business trade shows is to bring communities of entrepreneurs together to grow business, share ideas and help them navigate their way.
Raphael says: “As retail goes through a fundamental shift into the digital world, I believe that brands can increase their revenues if they are able to meet both the leading brick and mortar stores and top online retailers at the same place. Trade shows are not only a marketplace for brands to accelerate their business, but they are also a platform to communicate to the press and to the consumers”.