Executive Director and Co-founder, FAEA, President, Transmark Partners

Recognized as a leading expert on business creation, brand management and organization development, Yves Coleon has 30+ years experience working with Fortune 100 companies , start-ups and other leading brands in the consumer products sector to grow their revenue and profit lines.

Yves founded Transmark Partners in 2001, and continues to oversee many of the firm's accounts directly leading all strategic consulting and marketing assignments.

Since moving to the United States 30 years ago, Yves has assumed senior marketing management positions launching new products and developing new marketing campaigns for several of the world's best known consumer product companies such as: General Foods, Kraft and Haagen-Dazs where he was Vice President of Marketing and Business Development.

Prior to founding his management firm Yves served six years as President/CEO of Lalique North America and led the significant growth of the French luxury house in the United States market.

Yves is a frequent speaker on the subject of market strategy, entrepreneurship, and intercultural management both in France and the United States.

An active member of the international business community in New York, he was appointed as Trade Advisor to the French Government in 2000 and is a co-founder of the French American Entrepreneurship Award to help young French entrepreneurs launch their business venture in the US (www.faea-us.com).